The white and blue symbol has become synonymous with some of the most iconic cars of our time – and some of the most controversial designs of the modern age. BMW stands for Bayerische Motoren.. Car logos are so familiar that we barely give them a second glance, but these tiny emblems are packed with fascinating stories, clever symbolism, and hidden meanings that most drivers never notice.
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Does the BMW logo represent a propeller? That’s a myth that’s been doing the rounds for 90 years. And why are the state colors of Bavaria the wrong way round? Read about the background and the real story behind the BMW badge here.. The BMW emblem graces the hoods of all the brand’s cars, signifying the high status of their owners. It is an exceptional symbol that perfectly complements the slogan “Freude am Fahren,” which translates from German to “The Joy of Driving.” The German company’s product range included aviation engines, which directly influenced the logo. The debut version consisted of a circle.